Etherial | Ethereal

This brand-development campaign for Etherial is a travel accommodation company that offers exotic stay at the most extreme and scenic nature spots around Canada. Etherial is the reward factor at the end of an active day, whether it be at the top of a hiking trail or the middle of a forest. It is affordable, customizable, and accessible to the freedom of the explorer!

BRAND DEVELOPMENT

While creating a Brand new company from scratch, this project taught me that designing and brainstorming for a new brand and system is just as tedious or even more so than rebranding for an already existing company.

As designers, it is important that we have all-round skills that activate the deepest parts of our creative minds!

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